After observing a local barista writing notes of encouragement on the side of outgoing coffee cups, I considered how I might design a similar opportunity for joy. My design process revealed the coffee sleeve as a vehicle through which my vision could be realized. I began to view coffee sleeves as gestures capable of delivering meaningful messages rather than purely functional products. Today, the peripheral focus of the project centers around the amplification of courageous writers. A form on the w/joy website allows anyone with an inspiring message to reach people in real life.